STIMULATING DEMAND FOR DOMESTIC INNOVATIVE PRODUCTS AND TECHNOLOGIES IN THE AGRO-INDUSTRIAL COMPLEX: TOOLS AND MECHANISMS

DOI 10.32651/2411-20

Issue № 11, 2024, article № 3, pages 20-29

Section: Program-target management of development of agricultural production

Language: Russian

Original language title: СТИМУЛИРОВАНИЕ СПРОСА НА ОТЕЧЕСТВЕННЫЕ ИННОВАЦИОННЫЕ ПРОДУКТЫ И ТЕХНОЛОГИИ В АПК: ИНСТРУМЕНТЫ И МЕХАНИЗМЫ

Keywords: DEMAND STIMULATION, INNOVATIVE PRODUCTS IN THE AGRO-INDUSTRIAL COMPLEX, STATE SUPPORT, RESTRUCTURING, SUBSIDIES, STRATEGIC MARKETING, JOINT VALUE CREATION, EFFICIENCY

Abstract: The need to increase the volume of domestic agricultural production actualizes the task of creating mechanisms to support and stimulate demand for innovative products of the agro-industrial complex. Objective of the study: development of tools and mechanisms to support and stimulate demand for domestic innovative products in the agro-industrial complex. Research methods: In the course of the study, monographic, abstract-logical, analytical, economic-statistical research methods were used. The tools and mechanisms of state support and stimulation of demand for domestic innovative products were studied. The analysis of the selection development of domestic agricultural production within the framework of the Federal Scientific and Technical Progress was carried out, the forms of support for stimulating demand for new varieties and planting material, new equipment, feed production technologies, technologies for beef and dairy cattle breeding were studied. Results: Methodological approaches have been developed for restructuring state support for regions in the direction of increasing subsidies, taking into account the achieved level of innovativeness of agricultural production. Based on the proposed approaches, the possible increase in agricultural production in the regions of the Volga Federal District was calculated. Directions for supporting and stimulating demand for domestic innovative products have been developed based on the adaptation of strategic marketing concepts to agro-industrial production. The practical significance of the research results lies in the possibility of their use in developing mechanisms for state support of demand for innovative products and digital technologies in the agro-industrial complex.

Authors: Derunova Elena Anatolevna