POULTRY BUSINESS: OPPORTUNITIES AND THREATS

DOI 10.32651/244-83

Issue № 4, 2024, article № 12, pages 83-87

Section: Agrofood market

Language: Russian

Original language title: БИЗНЕС В ПТИЦЕВОДСТВЕ: ВОЗМОЖНОСТИ И УГРОЗЫ

Keywords: POULTRY INDUSTRY, EFFICIENCY, PRODUCTION INCREASE, GROWTH RATE, INTERNAL ENVIRONMENT, EXTERNAL ENVIRONMENT

Abstract: The article notes that poultry farming is the most dynamic and knowledge-intensive branch of agriculture. Reproduction of poultry occurs at a high rate, while material and labour costs per unit of production are relatively low. The peculiarities of the poultry industry are revealed, as well as business opportunities in modern conditions. The reasons of constant growth of volumes of consumption of poultry products are stated, the types of products obtained by poultry farming are described. Results of PEST-analysis of external environment of the first and second levels on the example of poultry farms of Krasnodar region, and also results of SWOT-analysis of influence of factors of internal environment are resulted. Risks affecting the activity of poultry farms are revealed. The generally accepted principles that should guide enterprises in the development strategy to minimise the identified threats are disclosed.

Authors: Nazar Marina Mikhailovna