TRENDS IN THE DEVELOPMENT OF CONSUMER PREFERENCES FOR MEAT AND MEAT PRODUCTS

DOI 10.32651/229-81

Issue № 9, 2022, article № 12, pages 81-85

Section: Agrofood market

Language: Russian

Original language title: ТЕНДЕНЦИИ РАЗВИТИЯ ПОТРЕБИТЕЛЬСКИХ ПРЕДПОЧТЕНИЙ НА МЯСО И МЯСНЫЕ ИЗДЕЛИЯ

Keywords: MEAT AND MEAT PRODUCTS DEMAND FOR MEAT AND MEAT PRODUCTS, MARKETING RESEARCH OF CONSUMER PREFERENCES

Abstract: The production of animal products is critically condemned in the world community due to their high resource intensity and negative impact on the environment (climate impact, intensity of use of agricultural land). High meat consumption is associated with negative consequences for the health of consumers, this is the trend currently actively positioned in some developed countries, where meat consumption per capita exceeds the recommended standards by a third. In Russia, there is currently an active increase in the consumption of meat and meat products, but there is also a significant transformation of this demand, which is also caused by risks from the use of these products. Based on the above, the article presents the results of a marketing study of consumers of meat and meat products. Patterns of perceived qualitative characteristics in different groups of consumers have been established. The production development vectors were evaluated in accordance with the development of consumer preferences for certain product categories.

Authors: Biriukova Tatiana Vladimirovna, IAgudaeva Natalia Alekseevna, Pavlova Irina Mikhailovna