OPTIMIZATION OF MERCHANDISING OF VEGETABLE PRODUCTION

Issue № 5, 2014, article № 8, pages 64-70

Section: Problems of agroeconomic researches

Language: Russian

Original language title: ОПТИМИЗАЦИЯ ТОВАРОДВИЖЕНИЯ ОВОЩНОЙ ПРОДУКЦИИ

Keywords: INFRASTRUCTURE, MINIMIZATION OF EXPENSES, VEGETABLE CANNING PRODUCTION, PROFIT, MARKET OF VEGETABLE PRODUCTION, AGRICULTURAL ORGANIZATION, MERCHANDISING, TRANSPORT TASK

Abstract: Optimization of process of delivery of goods to the consumer is possible several ways, one of which - reduction of expenses by production transportation from the producer to realization points that is considered in this article. On an example of "Lenin cannery" the plan of optimum transportation of vegetable canning production to the organizations, the enterprises, individual entrepreneurs of the Volgograd region and Volgograd is calculated. The offered economic-mathematical model allows to lower costs of production transportation over 20‰ and to get additional profit. Interest in creation of a logistic chain and the maximum effect from its introduction can be gained where all participants of the market from vegetable growing production before its realization will work for the end result.

Authors: Silko Elena Anatolevna, Gumerov Vadim Rishatovich