THE ANALYSIS OF THE MARKET OF PRODUCTION OF PIG-BREEDING BY MEANS OF COMPETITIVE CARDS

Issue № 5, 2014, article № 7, pages 53-64

Section: Problems of agroeconomic researches

Language: Russian

Original language title: АНАЛИЗ РЫНКА ПРОДУКЦИИ СВИНОВОДСТВА С ПОМОЩЬЮ КОНКУРЕНТНЫХ КАРТ

Keywords: PORK, COMPETITIVE MAP, CONCENTRATION

Abstract: The article analyzes the largest companies and regions - producers of pork. Using the method of competitive cards among the regions and the largest enterprises are defined leaders and outsiders, the recommendations for the design strategy of the pig industry for the largest enterprises. Among the regions-leaders dedicated Kursk region, with a strong competitive position. In comparison with other regions of the Kursk region attractive for investors, as well as in the region provided a new form of subsidies, compensation of expenditure for construction of pig farms, purchase of pedigree cattle and equipment. The authors concluded that the active development of the industry in the region would be impossible without large agro-industrial companies. Assessment of the level of market concentration on the group of indicators showed that the market of low-concentrated, but the intensity of competition in the market increases.

Authors: Bykovskaia Natalia Valerevna, Ivanova Nataliia Mikhailovna