ENOTURISM AS A DRIVER OF EFFECTIVE ECONOMIC DEVELOPMENT OF THE WINE INDUSTRY

DOI 10.32651/2112-55

Issue № 12, 2021, article № 9, pages 55-58

Section: Agrofood market

Language: Russian

Original language title: ЭНОТУРИЗМ КАК ДРАЙВЕР ЭФФЕКТИВНОГО ЭКОНОМИЧЕСКОГО РАЗВИТИЯ ВИНОДЕЛЬЧЕСКОЙ ОТРАСЛИ

Keywords: AGRO TOURISM, WINE TOURISM, ENOTOURISM, EXCURSION PROGRAM, WINERIES, VITICULTURE, WINEMAKING

Abstract: The article discusses the main methods and techniques of enotourism. A new concept of "wine-gastronomic tour" and "wine route" is introduced. The author of the article analyzed the potential of domestic vineyards and winemaking in Russia. The dynamics of such indicators as production, export, import of wine, area and yield of grape plantations over the past three years is presented. The scale of capital investments for large wineries in Russia is estimated and ways of obtaining free funds in the conditions of long-term investments in the wine industry through the development of tourist infrastructure for enotourism are proposed.

Authors: Evgrafova Liudmila Vladimirovna