COMPETITIVENESS OF DOMESTIC PRODUCTS POULTRY FARMING IN FOREIGN MARKETS

DOI 10.32651/218-54

Issue № 8, 2021, article № 9, pages 54-60

Section: Agrofood market

Language: Russian

Original language title: КОНКУРЕНТОСПОСОБНОСТЬ ОТЕЧЕСТВЕННОЙ ПРОДУКЦИИ ПТИЦЕВОДСТВА НА ВНЕШНИХ РЫНКАХ

Keywords: PRICES, QUALITY, DOMESTIC POULTRY PRODUCTS, FOREIGN TRADE, PRODUCTION, INVESTMENT, EXPORT, IMPORT

Abstract: The article deals with the problems of the development of the poultry farming sub-sector from the point of view of increasing the competitiveness of its products in foreign markets. The relevance of this research area is emphasized, based on the tasks set for the industry. The dynamics and main directions of the development of foreign trade in agricultural products are analyzed. The balance sheet characteristics are presented: production, export, import, consumption, including per capita poultry products. It is emphasized that the competitiveness of products is determined by price and quality parameters that characterize the usefulness of the product, its use value. Moreover, the price competitiveness of agri-food products is a complex of cost characteristics of products, which also take into account its qualitative characteristics, which determine the demand for products on the market. The assessment of the competitiveness of domestic poultry products in foreign markets was carried out on the basis of the following indicators: average prices of agricultural producers in Russia and in the main exporting countries; export prices of products; the coefficient of revealed comparative advantage (RCA-Balassa index). The study revealed that Russian export prices for poultry meat are significantly lower than in the main exporting countries, which indicates a certain potential for increasing exports, provided that production efficiency is further improved and costs are reduced. At the same time, the volume of export supplies, despite their increase in recent years, remains at a low level, which does not allow us to fully speak about the competitiveness of these products on the world market.

Authors: Maslova Vlada Viacheslovovna