PROBLEMS AND PROSPECTS FOR ASSESSING THE ETHNO-ECONOMIC POTENTIAL OF A HALAL FOOD PRODUCTION IN THE REPUBLIC OF BASHKORTOSTAN
Issue № 6, 2020, article № 13, pages 79-85
Section: Agrofood market
Original language title: ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ ОЦЕНКИ ЭТНОЭКОНОМИЧЕСКОГО ПОТЕНЦИАЛА ПРОИЗВОДСТВА ХАЛЯЛЬНОЙ ПРОДОВОЛЬСТВЕННОЙ ПРОДУКЦИИ В РЕСПУБЛИКЕ БАШКОРТОСТАН
Keywords: ETHNO ECONOMICS, ETHNIC ENTREPRENEURSHIP, ETHNO ECONOMIC POTENTIAL, ETHNO PRODUCTION, RELIGIOUS MARKETING, HALAL PRODUCTS, BASHKIRS, ETHNIC COOPERATION, ETHNO CLUSTER, ETHNO BRANDS, ETHNIC MARKETS, REPUBLIC OF BASHKORTOSTAN
Abstract: Despite the globalisation of the world, ethnic issues have recently become more and more popular not only among historians, ethnographers, but also among economists. There is world's growing demand for ethnic tour, ethno culture, the ethnic music, ethno sectarian, rapidly developing ethnic fashion and ethno dizayn. At the same time, the state of the modern Russian village in most regions leaves much to be desired, although it is the village that is the main guardian of the customs and traditions of the peoples living on the territory of the Russian Federation. Given the huge ethnic and economic potential of multinational Russia and the growing demand for ethnic products, the development of ethnic entrepreneurship can now become one of the "growth points" of the country's rural economy. The article analyzes foreign and Russian regions' experience in preserving and reviving ethno economics industries on a new market basis. The article outlines promising forms and directions of ethnic entrepreneurship in the field of food production in relation to specific cities and municipal districts of the Republic of Bashkortostan. In the study, given the extant skills of the indigenous Bashkir population of the South-Eastern districts of Bashkortostan in the production of national products, stable demand growth in Russia and in the world to a healthy functional food, the expediency of organizational and financial support primarily the production and sale of ethnic food products, including those certified by the standards of "Halal".
Authors: Akhmetov Viliur IAmilevich