ANALYSIS OF EFFICIENCY AND IMPROVEMENT WAY FOR ICE CREAM PRODUCTION

DOI 10.32651/198-74

Issue № 8, 2019, article № 14, pages 74-81

Section: Agrofood market

Language: Russian

Original language title: АНАЛИЗ ЭФФЕКТИВНОСТИ И ПУТИ СОВЕРШЕНСТВОВАНИЯ ПРОИЗВОДСТВА МОРОЖЕНОГО

Keywords: ABC-XYZ-АНАЛИЗ, ICE CREAM, PRODUCTION VOLUME, ASSORTMENT PROPERTIES, ABC-XYZ-ANALYSIS, COST, PROFITABILITY OF PRODUCTION

Abstract: Ice cream is one of the favourite desserts of all segments of the population of Russia. Ice cream and frozen desserts, which are represented on the consumer market by varieties of different degrees of fat and nutritional value, with a variety of additives and fillers, occupy the leading positions in the level of consumption in the spring and summer period of the year in the segment of industrial products. Currently, in Nizhny Novgorod region ice cream is produced by 28 enterprises with different production volumes and financial and economic indicators. The most popular ice cream release format to this day is ice cream in a waffle cup, which is becoming increasingly diverse and even refined in fillers, flavours and tastes. According to Nizhny Novgorod, in the period 2015-2017 there was a decrease in the consumer price index for this type of dairy product, but according to forecasts for 2018, this trend will take the opposite direction with an increase of 3.97‰. Based on the identified trends, it can be assumed that the Russian and Nizhny Novgorod ice cream markets will continue their development in the coming years, which will not be accompanied by a significant growth in sales volumes (according to experts, the growth rate will be about 8-10‰ annually), but there will be qualitative changes related to the allocation and development of new market segments. The influence of various factors on the efficiency of ice cream production is confirmed by the results of research of the activity of LLC "Kalinov Most" for 2016-2017. Analyzing the volume of sales in quantitative terms, it can be said that the volume of sale of escimo and ice cream in plastic baths has more than 2 times, which indicates a marked increase in demand for these products.

Authors: Ginoian Ruben Vardanovich, Kulatkova Anna Sergeevna, Bondareva IUliia Nikolaevna, Ginoian Karen Rubenovich