METHODICAL APPROACH TO ASSESSMENT OF SUBJECTS DEVELOPMENT LEVEL IN THE MARKET OF MILK AND DAIRY PRODUCTS IN THE RUSSIAN FEDERATION

DOI 10.32651/191-27

Issue № 1, 2019, article № 5, pages 27-31

Section: Agrofood market

Language: Russian

Original language title: МЕТОДИЧЕСКИЙ ПОДХОД К ОЦЕНКЕ УРОВНЯ РАЗВИТИЯ СУБЪЕКТОВ РЫНКА МОЛОКА И МОЛОЧНОЙ ПРОДУКЦИИ В РФ

Keywords: RUSSIAN FEDERATION, MARKET CLUSTERING, EFFICIENCY, THE LEVEL OF MARKET DEVELOPMENT, MILK AND DAIRY PRODUCTS MARKET

Abstract: The development of a development strategy for any market involves many stages, but traditionally, the initial is the assessment of its current state. Research objective is a justification of methodical approach to assessment of the level of development of subjects of the market of milk and dairy products. The approach is based on the calculation of integral indicators based on the indices of efficiency and development of each link in the chain of “agricultural producer - processing industry - trading enterprises - final consumer”. A distinctive feature of the methodical approach is a pair-wise assessment of the subjects of the reproduction chain that require the greatest consistency: “the producer - the processing industry”, “the trade organizations - the final consumer” (the grouping was made based on the analysis of retrospective data from the Russian Federation). Approbation of the developed methodological approach allowed assessing the interrelation of inter-business processes and the effectiveness of all subjects of the reproduction chain, which ultimately helped in finding optimal solutions and developing priority directions for the further development of the Russian milk and dairy products market.

Authors: Rudoi Evgenii Vladimirovich, SHelkovnikov Sergei Aleksandrovich, Poltarykhin Andrei Leonidovich, SHCHerbakov Pavel Aleksandrovich