THE ROLE OF PRICE ANALYSIS ON AGRI-FOOD MARKET

Issue № 10, 2017, article № 11, pages 63-66

Section: Agrofood market

Language: Russian

Original language title: РОЛЬ АНАЛИЗА ЦЕН НА АГРОПРОДОВОЛЬСТВЕННОМ РЫНКЕ

Keywords: THE ANALYSIS OF PRICES, THE PRICE DISPARITY, THE VALUE ADDED, THE AGRO-FOOD MARKET

Abstract: The system of the prices is an important element of commercial activity which decrease in risk requires monitoring of factors, the analysis of their interaction. The weakening of control leads to adoption of managerial decisions that are not adequate to the current situation, and, consequently, to a decrease in the profitability of operations and motivation to develop the chosen sphere of activity. In the context of globalization and internationalization, processes on the market not only expand in scale, but also accelerate. When maintaining the basic principles the new dynamic market demands from its participants to change approaches, analysis methods including in the sphere of pricing. The price analysis by the participants of the agro-food market is carried out in accordance with their goals and objectives, and also taking into account the sectoral factors affecting the level, structure, elasticity, price dynamics and price ratios. During the analysis the conclusion is drawn that in the market of grain certain success is achieved, the state managed to start and debug the pricing mechanism guaranteeing compensation of normal expenses. In the market of milk the problem isn't solved, the price of raw milk is determined by processors. Shortcomings of price policy of the state are shown in a problem of disparity of the prices, irrational distribution of value added among participants of the agro food market. The more precisely the price is determined by production stages (the movement of a product); the concrete cost the contribution of each of participants of creation of production is expressed more really.

Authors: Volodina Natalia Gennadevna, Golovina Svetlana Georgievna