THE EUROPEAN MARKET OF ORGANIC PRODUCTS: CURRENT TRENDS

Issue № 3, 2017, article № 15, pages 92-98

Section: Foreign news

Language: Russian

Original language title: ЕВРОПЕЙСКИЙ РЫНОК ОРГАНИЧЕСКИХ ПРОДУКТОВ: СОВРЕМЕННЫЕ ТЕНДЕНЦИИ

Keywords: CERTIFICATION AND CONTROL OF ORGANIC OPERATORS, MARKETING CHANNELS, AVERAGE PER CAPITA CONSUMPTION, ORGANIC FOOD, EUROPEAN MARKET, ORGANIC AGRICULTURE

Abstract: Around the world, including in Europe, organic agriculture successfully develops. For the last decade in Europe the area of the farmlands occupied under organic production has more than twice increased. With the same speed the European market of organic food which is second-large the USA develops. Organic agriculture, on the one hand, is demanded as a source of healthy environmentally friendly food, and with another - as a fashionable trend in a modern way of life. Organic products as a source for investments, give huge opportunities for business of farmers, importers, processors and retail dealers. In Europe contrary to rapid growth of market size the considerable imbalance between the current deliveries of environmentally friendly products and the growing demand for organic food therefore if it isn't possible to liquidate a gap between organic supply and demand, then the growing demand will be satisfied due to import is observed. Experience of development of the European organic agriculture is urgent for Russia and the market of organic products is interesting. As the domestic market of organic products is in a formation stage, and demand of domestic consumers for organic production wasn't created fully, it is necessary to develop export deliveries of organic products to Europe. Support of organic production producers and state regulation of this market will bring multiplicative positive effect for social and economic development of Russia.

Authors: Ryzhkova Svetlana Mitrofanovna, Kruchinina Valentina Mitrofanovna, Gasanova KHatimat Nabievna, Natarov Dmitrii Sergeevich