MARKETING OF THE ORGANIC AND ECOLOGICALLY SAFE AGRARIAN PRODUCTION: EXPERIENCE OF CHINA

Issue № 4, 2017, article № 15, pages 87-100

Section: Foreign news

Language: Russian

Original language title: МАРКЕТИНГ ОРГАНИЧЕСКОЙ И ЭКОЛОГИЧЕСКИ БЕЗОПАСНОЙ АГРАРНОЙ ПРОДУКЦИИ: ОПЫТ КИТАЯ

Keywords: CHINA, MARKETING, ORGANIC FOOD, CHANNELS OF REALIZATION, ORGANIC STANDARDS, ORGANIC CERTIFICATION, COLLECTING WILD PLANTS, INCOME OF THE POPULATION, ORGANIC LEGISLATION

Abstract: The historical backgrounds of formation and development of organic and environmentally safe agrifood markets associated with various stages of industrialization in China are regarded. Basic indicators describing organic production (including advances in production capacities for development of main organic crops), internal consumption and foreign trade (export) of organic products as well. The results from sociological and economic investigations of consumer demands for organic food are demonstrated. The significance of various distribution channels for organic products and organic consumer motivations are regarded. Social classification of organic consumers is given. The differences between organic and conventional fruits and vegetables in China are introduced. Special focus is on the state regulation and state support of the developing organic market in China including the formation of organic legislation, organic labeling, organic certification. The importance of the Chinese experience in the field of development and regulation of green food market and need for differentiation of basic terminology related to organic and environmentally safe agrifood products are justified thereby.

Authors: Avarskii Nabi Dalgatovich, Sokolova ZHanna Evgenevna, Taran Vasilii Viktorovich