TYPOLOGY OF SERVITIZATION BUSINESS MODELS IN THE AGRO-INDUSTRIAL COMPLEX

DOI 10.32651/263-25

Issue № 3, 2026, article № 3, pages 25-38

Section: Problems of efficient management

Language: Russian

Original language title: ТИПОЛОГИЗАЦИЯ БИЗНЕС-МОДЕЛЕЙ СЕРВИСИЗАЦИИ В АГРОПРОМЫШЛЕННОМ КОМПЛЕКСЕ

Keywords: SERVITIZATION, SERVICIZING, SERVICIFICATION, AGRO-INDUSTRIAL COMPLEX, BUSINESS MODEL, TYPOLOGY, PRODUCT-SERVICE MODEL, SOLUTION PROVIDER, OUTCOME-AS-A-SERVICE, LIFECYCLE, SERVICE ECOSYSTEMS, AGRI-FOOD VALUE CHAIN

Abstract: The relevance of the study is due to the need for a theoretical rethinking and systematization of business-model forms of servitization in the agro-industrial complex under the conditions of increasingly complex agri-food value chains, digital transformation, and growing requirements for quality, traceability, and the resilience of production results. The aim of the study is to develop a typology of servitization business models in the agro-industrial complex and to provide a conceptual description of their structure, the logic of value creation and appropriation, as well as the conditions of their applicability in different organizational, economic, and institutional contexts. The methodological basis of the research includes systemic, structural-functional, business-model, and comparative-conceptual approaches. The research methods comprise content analysis of scholarly definitions and concepts of servitization, morphological modeling of business models, typologization by the degree of service transformation and the level of coordination complexity, and interpretive comparison of the identified models with the sector-specific features of the agro-industrial complex. The stages of the study included: 1) generalization of theoretical approaches to servitization, servicizing, and servicification; 2) formulation of the definition of a servitization model as an analytical construct; 3) development of a reference business model of servitization in the agro-industrial complex; and 4) construction of a typology of servitization business models. As a result, the study proposes a substantiated typology comprising seven business-model types: Product + Service, Bundled Value, Adaptive Service, Solution Provider, Lifecycle/Aftermarket Core, Outcome-as-a-Service, and the Ecosystem-embedded model. For each type, the key value creation mechanism, monetization logic, and areas of application in the agro-industrial complex are identified.

Authors: Falchenko Oksana Dmitrievna, Stremousova Elena Gennadevna, Prostova Dina Mikhailovna, KHnkoian Meri Samvelovna