A METHODICAL APPROACH TO DETERMINING THE COMPETITIVENESS OF CULTIVATING INDIVIDUAL TYPES OF AGRICULTURAL PRODUCTS (USING VEGETABLE GROWING AS AN EXAMPLE)

DOI 10.32651/262-85

Issue № 2, 2026, article № 12, pages 85-92

Section: Agrofood market

Language: Russian

Original language title: МЕТОДИЧЕСКИЙ ПОДХОД К ОПРЕДЕЛЕНИЮ КОНКУРЕНТОСПОСОБНОСТИ ВОЗДЕЛЫВАНИЯ ОТДЕЛЬНЫХ ВИДОВ СЕЛЬСКОХОЗЯЙСТВЕННОЙ ПРОДУКЦИИ (НА ПРИМЕРЕ ОВОЩЕВОДСТВА)

Keywords: COMPETITIVENESS, METHODICAL APPROACH, OPERATIONAL EFFICIENCY, VEGETABLE PRODUCTS, MARKET POSITIONING, AGRICULTURAL PRODUCTS

Abstract: Despite the diversity and versatility of concepts and scientific approaches to defining the essence and factors (criteria) of competitiveness, there is currently no universally accepted or unified theory describing the phenomenon of competitiveness at the national or industry levels. The term "competitiveness" as an economic category has not yet been fully defined in the scientific literature. In today's economic environment, competitiveness management issues are particularly important for enterprises in the agro-industrial complex (AIC). This is due to significant changes in the external environment: the rapid development of information technology, the unique conditions for entering international markets, and the strengthening of integration processes in the agricultural sector. Furthermore, the pressing challenges of transitioning to a digital economy in the regions, the introduction of strict environmental standards for food production, the need to ensure food security for the country, and improve the quality of life for the population require the development of new approaches to assessing and managing the competitive potential of agricultural enterprises. This study developed and tested a methodical approach to determining the production competitiveness of various types of agricultural products. The proposed approach utilizes a comprehensive assessment that takes into account the combined significance of parameters (factors) that determine industry-specific production characteristics and directly impact its efficiency. The developed approach was tested using vegetable-growing enterprises, which allowed us to determine the market positioning of specialized economic entities and identify opportunities to enhance their competitive potential. This approach also confirmed its practical significance and the validity of the results. The study's findings can be used by research organizations, regional and municipal agricultural authorities, and agricultural producers.

Authors: Kriuchkov Gennadii Gennadievich