METHODOLOGICAL LIMITATIONS OF ASSESSING THE MULTIPLICATIVE EFFECT OF RURAL TOURISM: A CRITICAL ANALYSIS AND PROSPECTS FOR HYBRIDIZATION OF APPROACHES
Issue № 10, 2025, article № 16, pages 130-140
Section: Problems of agroeconomic researches
Language: Russian
Original language title: МЕТОДОЛОГИЧЕСКИЕ ОГРАНИЧЕНИЯ ОЦЕНКИ МУЛЬТИПЛИКАТИВНОГО ЭФФЕКТА СЕЛЬСКОГО ТУРИЗМА: КРИТИЧЕСКИЙ АНАЛИЗ И ПЕРСПЕКТИВЫ ГИБРИДИЗАЦИИ ПОДХОДОВ
Keywords: RURAL TOURISM, SUSTAINABLE RURAL DEVELOPMENT, ECONOMIC IMPACT, MULTIPLIER EFFECT, METHODOLOGICAL PROBLEMS, HYBRID ASSESSMENT METHODS
Abstract: Rural tourism is an important tool for sustainable rural development, but existing methods for assessing its multiplier effect have significant limitations, especially in conditions of a high proportion of the informal sector and a lack of statistical data. The purpose of this study is to critically analyze the methodological problems of assessing the economic impact of rural tourism in Russia and to develop a hybrid methodology that integrates quantitative and qualitative approaches. Based on the analysis of literature, official data from Rosstat, and field research in three regions (Krasnodar Territory, Altai Republic, and Kostroma Region), a modified input-output analysis model was proposed, supplemented with correction coefficients for the informal sector, seasonal dynamics, and accounting for ecosystem services. The results showed that traditional methods underestimate the economic contribution of rural tourism by 38-52%, especially in the field of employment and added value. Verification of the methodology confirmed its reliability (R2=0.87) and practical applicability for regional monitoring. The novelty of the research lies in the development of an integrated approach combining economic, social and environmental indicators, as well as in the empirical justification of the need to take into account informal activities. The practical significance of the work is related to the possibility of using the proposed methodology to substantiate government programs to support rural tourism and strategic planning for the development of territories.
Authors: Iliasova Elena Valerevna