ASSESSMENT OF COMPETITIVENESS OF PIG-BREEDING AGRO-INDUSTRIAL FORMATIONS

DOI 10.32651/257-96

Issue № 7, 2025, article № 11, pages 96-104

Section: Agrofood market

Language: Russian

Original language title: ОЦЕНКА КОНКУРЕНТОСПОСОБНОСТИ СВИНОВОДЧЕСКИХ АГРОПРОМЫШЛЕННЫХ ФОРМИРОВАНИЙ

Keywords: COMPETITIVENESS, PIG FARMING, AGRO-INDUSTRIAL FORMATIONS, BELGOROD REGION, AGRO-INDUSTRIAL COMPLEX, INDEX ANALYSIS

Abstract: The article substantiates a methodological approach to assessing the competitiveness of pig-breeding agro-industrial formations, including a structural decomposition, a system of indicators and a model for assessing the competitiveness of pig-breeding agro-industrial formations, which allows for an objective idea of ​​the competitive environment and strategic positions of the organization in the regional pig farming market. The authors note that with a significant variety of approaches to assessing competitiveness, a significant part of the existing methods allows for comparing the achieved results of economic activity with the results of competitors and provides the opportunity to conduct inter-farm analysis, but does not form an objective idea of ​​the competitive environment and positions of regional market participants. The proposed methodological approach involves determining the integral competitiveness index based on indicators that take into account the sources of competitiveness in the form of strategic positioning and operational efficiency of economic entities. Analysis of the competitiveness of pig-breeding agro-industrial formations of the Belgorod region for 2010-2023. using the developed methodological approach, it was possible to identify the loss of competitiveness by enterprises that are not part of agricultural holdings, a large-scale increase in the risks of declining competitiveness and the transition of the sub-sector to a low-margin phase. Based on the results of the analysis, a conclusion was made on the need to implement organizational and economic solutions for the development and enhancement of the competitiveness of pig-breeding agro-industrial formations aimed at modernizing enterprises, expanding the standardization of production processes, developing export potential, developing new sales markets and optimizing logistics chains.

Authors: Petrushina Olga Viacheslavovna, Vitkalova Svetlana Olegovna, ZHiliakov Dmitrii Ivanovich