PROGRAM-TARGETED APPROACH TO MANAGING THE SUSTAINABLE DEVELOPMENT OF AGRIBUSINESS IN THE CONTEXT OF DIGITAL TRANSFORMATION

DOI 10.32651/241-24

Issue № 1, 2024, article № 4, pages 24-30

Section: DIGITALIZATION IN THE AGRO-INDUSTRIAL COMPLEX

Language: Russian

Original language title: ПРОГРАММНО-ЦЕЛЕВОЙ ПОДХОД К УПРАВЛЕНИЮ УСТОЙЧИВЫМ РАЗВИТИЕМ АГРОБИЗНЕСА В КОНТЕКСТЕ ЦИФРОВОЙ ТРАНСФОРМАЦИИ

Keywords: AGRIBUSINESS, MANAGEMENT, SUSTAINABLE DEVELOPMENT, FOOD SECURITY, DIGITAL TRANSFORMATION, PROGRAM-TARGETED APPROACH

Abstract: The article investigated the problem of the disconnection of the practice of managing the digital transformation of agribusiness from the interests of its sustainable development, which imply ensuring food security. The short comings of the planned approach associated with its definition of digitalization as an end in itself, as well as with digitalization planning based on the capabilities of agribusiness, are substantiated. Based on international statistics for 53 countries for 2022, an econometric model has been compiled using the regression analysis method, which mathematically describes the pattern of changes in the components of food security under the influence of a set of factors for the digital transformation of agribusiness. The model is useful for the program-targeted approach, as it allows determining with high accuracy the control values of digitalization indicators, which has been tested on the example of Russia. A conceptual vision of a program-targeted approach to managing digital transformation in the interests of the sustainable development of agribusiness is proposed, which reveals the program, the system of goals and the tools to achieve them. The features of the developed software-targeted approach are, firstly, its focus on unlocking the potential of digitalization in the field of supporting the sustainable development of agribusiness; secondly, establishing control values ​ ​ of digitalization indicators based on the econometric model; thirdly, the new logic of sampling the scope of digital transformation of agribusiness, based on the needs: the development of digital competencies, automation of decision-making, digitalization of marketing and sales. The theoretical significance of the developed approach is to improve the methodological apparatus for managing the digital transformation of agribusiness, ensuring its conceptual unity with sustainable development in the aspect of food security. The developed approach can be used in Russia to improve the efficiency of managing the digital transformation of agribusiness and strengthening its sustainability.

Authors: Morozova Irina Anatolevna, Smetanina Anastasiia Igorevna, Smetanin Anton Sergeevich