ANALYSIS OF WEBSITES OF AGRICULTURAL HIGHER EDUCATIONAL INSTITUTIONS OF RUSSIA

DOI 10.32651/239-48

Issue № 9, 2023, article № 7, pages 48-53

Section: Staffing

Language: Russian

Original language title: АНАЛИЗ ВЕБ-САЙТОВ АГРАРНЫХ ВЫСШИХ УЧЕБНЫХ ЗАВЕДЕНИЙ РОССИИ

Keywords: HIGHER EDUCATIONAL INSTITUTIONS, INTERNET, WEBSITES, ANALYSIS, MONITORING, AGRO-INDUSTRIAL COMPLEX

Abstract: In the modern conditions of digital technology development, one of the ways to interact with the outside environment and a method to increase the competitiveness of an institute of higher education is its website. The purpose of the study was to analyze the websites of agricultural institutes of higher education, to identify general trends in the provision of information and to develop proposals for optimizing websites. The websites of 54 agricultural universities of the Russian Federation were investigated. It has been established that the information layout on the home pages of all agricultural higher educational institutions meets the requirements of Rospotrebnadzor order No. 831. It is noted that almost all the sites have a search box, 33 sites have a mobile version, and only 3 have an application for mobile phones. Information about addresses and phones is posted on the home page of 37 sites. 47 sites have links to the external resources. Remote learning methods are provided by 45 universities. An online assistant exists only on 6 sites. There is no unification in posting information in the headings of the 2nd, 3rd and 4th levels, which makes it difficult to find necessary data. The same information on different sites can be presented in different headings, at different search levels. To improve the quality of agricultural universities’ websites, it is important that there is a version for mobile devices, website navigation is simple, and information can be found in one click, without unwanted page flows. The content should be constantly updated, the site should be presented across social media platforms and contain elements of interactivity and visitor feedback.

Authors: Nepochatykh Anna IUrevna, Timofeevskaia Svetlana Alekseevna