STUDY OF PROSPECTS FOR THE DEVELOPMENT OF THE AROMA AND ALPHA HOP WORLD MARKET

DOI 10.32651/238-129

Issue № 8, 2023, article № 20, pages 129-135

Section: Foreign news

Language: Russian

Original language title: ИССЛЕДОВАНИЕ ПЕРСПЕКТИВ РАЗВИТИЯ МИРОВОГО РЫНКА АРОМАТИЧЕСКИХ И ГОРЬКИХ СОРТОВ ХМЕЛЯ

Keywords: HOP GROWING, WORLD MARKET, AROMA AND ALPHAHOP VARIETIES, DEVELOPMENT PROSPECTS, HOP, IMPORT SUBSTITUTION, INDUSTRY

Abstract: In 2022, the Chuvash Republic remains the Russian leader in terms of the area of hop plantations at fruiting age, which accounts for about 90% of the area. Aroma and alpha-aroma hop varieties are traditionally grown in the region. To identify the prospects for the further development of different types of hops, the dynamics of the world hop growing and the factors influencing the formation of the industry in the international arena are studied in the work. According to the results of the work carried out, it was revealed that the area for growing aroma hop is systematically and steadily increasing in the world market: the average annual growth rate for 2017–2021 amounted to 1.7%. Plantations of alpha hop have multidirectional dynamics. However, on average over 5 years, the indicators for them also increased: by an average of 2.7% per year. At the same time, the aroma hops’ areas are more than 2 times higher than the alpha hops’ areas, amounting, according to the data for 2021, to 41.6 thousand hectares and 19.4 thousand hectares, respectively. Given the quality characteristics of aroma hops, this type is more preferred by craft brewers, while alpha are preferred by large brewers, including multinational ones. It follows that the bitters market is highly consolidated, while the number of participants in the aroma hops market continues to expand. Which will unquestioningly stimulate the development of this type of hop.

Authors: Afanaseva Olesia Gennadevna, Ivanov Evgenii Alekseevich, Makushev Andrei Evgenevich, Danilova Nadezhda Leonidovna