THE POSSIBILITIES OF CONSUMER COOPERATION ORGANIZATIONS IN IMPROVING THE SERVICE OF RURAL RESIDENTS OF THE REGION

DOI 10.32651/238-118

Issue № 8, 2023, article № 19, pages 118-128

Section: Cooperation and integration

Language: Russian

Original language title: ВОЗМОЖНОСТИ ОРГАНИЗАЦИЙ ПОТРЕБИТЕЛЬСКОЙ КООПЕРАЦИИ В УЛУЧШЕНИИ ОБСЛУЖИВАНИЯ СЕЛЬСКИХ ЖИТЕЛЕЙ РЕГИОНА

Keywords: COOPERATIVE ORGANIZATION, CONSUMER COOPERATION, COMPETITIVENESS, SUSTAINABLE DEVELOPMENT, ANTIFRAGILITY, RURAL POPULATION, REGION

Abstract: The possibilities of consumer cooperation organizations in improving the service of rural residents of the region are investigated. The theoretical foundations are systematized and the practice of cooperative organizations of Russian regions in 2015-2022 is generalized. The positive and negative aspects of their activities in conditions of uncertainty and risk in the context of the implementation of the concept of antifragility are revealed. It is concluded that life in rural areas has its own characteristics associated with remoteness from large cities, lack of developed infrastructure and limited employment opportunities, therefore, state authorities should take advantage of the potential opportunities of consumer cooperation in developing the economy and social infrastructure of rural areas, providing access to quality goods and services, improving the economic situation in rural areas and promoting the development of the local community.

Authors: Fedorova Liudmila Petrovna, Semenov Artur Anatolevich