THE STATE AND PROSPECTS OF AGROLOGICAL STUDIES OF THE LAST MILE IN RUSSIA

DOI 10.32651/237-44

Issue № 7, 2023, article № 6, pages 44-49

Section: Problems of efficient management

Language: Russian

Original language title: СОСТОЯНИЕ И ПЕРСПЕКТИВЫ АГРОЛОГИСТИКИ ПОСЛЕДНЕЙ МИЛИ В РОССИИ

Keywords: LAST MILE, LOGISTICS, FOOD DELIVERY, SERVICE, CONSUMER BEHAVIOUR, MODEL, TREND

Abstract: The last mile logistics industry is undergoing a period of significant transformation, characterized by a paradigm shift in operation. This is manifested not only and not so much in the introduction of technological innovations, but in a change in the philosophy of the functioning of the market. The conditions of the pandemic have determined a stressful growth in demand for food and ready-to-eat delivery services. It has become the norm to use these services regularly. The psychology of the consumer has changed: the delivery of products and food has reduced time costs. The conditions of the lockdown have forced food vendors to implement business models that have taken the last mile delivery from a premium service to a public, mass service. It should be noted that the market for food delivery and ready-made meals is highly competitive, which ensures affordability for a wide range of consumers at a price. The article provides data on the dynamics of the volume of the online food sales market in Russia for the period 2019-2021 and its assessment for 2022. The structure of the online food sales market segments is considered. Data on the motives and frequency of ordering food and ready-made meals at home updated. The result of the study was the formulation of proposals for the development of agro logistics of the last mile in Russia, which include institutional measures and organizational measures.

Authors: Semin Aleksandr Nikolaevich