DEVELOPMENT OF THE COMPETITIVE POTENTIAL OF ORGANIC LAND USE

DOI 10.32651/236-26

Issue № 6, 2023, article № 4, pages 26-31

Section: Problems of efficient management

Language: Russian

Original language title: РАЗВИТИЕ КОНКУРЕНТНОГО ПОТЕНЦИАЛА ОРГАНИЧЕСКОГО ЗЕМЛЕПОЛЬЗОВАНИЯ

Keywords: ORGANIC CROP PRODUCTION, COMPETITIVE POTENTIAL, ORGANIC PRODUCERS, ORGANIC LAND USE

Abstract: Based on the study of the theoretical and methodological foundations of production, marketing, and increasing the competitiveness of organic crop products, the study formulated the principles for the effective development of the industry (the principle of balance between ecology and production, scientific validity of the choice of technological process, resource saving and cost minimization, target orientation of production to the consumer, intersectoral interaction, profit maximization while minimizing environmental damage, optimizing the ratio of income and expenses, efficient use of production factors, optimal management decision-making, social responsibility).The necessity of using innovative components in the formation of market conditions for organic products, which ensures the expansion of the range, is revealed. The concept of developing the competitive potential of agricultural producers of organic crop production through the combined use of natural, material, financial, labor resources, ensuring the involvement of unused reserves while maintaining a resource-saving effect, is outlined. The monitoring of indicators of the structure of organic crop production in the Russian Federation, according to regional data, revealed the most (pea) and least (milk thistle) crops that are popular for organic cultivation. The conclusion is formulated, confirming the options for resource-raw material, resource and resource-intellectual way of conducting organic land use with the definition of the latter as the most effective one that ensures the introduction of agro-innovations and the development of the competitive potential of the industry.

Authors: Ukolova Nadezhda Viktorovna, Pototskaia Liudmila Nikolaevna