FEATURES OF THE DEVELOPMENT OF "GREEN LOGISTICS" IN THE CONTEXT OF DIGITALIZATION OF AGRICULTURE
DOI 10.32651/229-42
Issue № 9, 2022, article № 6, pages 42-48
Section: DIGITALIZATION IN THE AGRO-INDUSTRIAL COMPLEX
Language: Russian
Original language title: ОСОБЕННОСТИ РАЗВИТИЯ «ЗЕЛЕНОЙ ЛОГИСТИКИ» В УСЛОВИЯХ ЦИФРОВИЗАЦИИ СЕЛЬСКОГО ХОЗЯЙСТВА
Keywords: GREEN LOGISTICS, AGRICULTURE, AGRO-FOOD SECTOR, AGRICULTURAL TECHNOLOGY, STRATEGIC MANAGEMENT, DIGITAL ECONOMICS, INTERNET OF THINGS, BIG DATA, ARTIFICIAL INTELLIGENCE, BLOCKCHAIN
Abstract: The modernization of the material and technical base of agricultural producers is directly related to the dynamics of the reorganization of supply chains based on the use of innovative technologies. The quality of technological transformation can change the management of production infrastructure chains from a linear business model to an integrated one in which information is distributed omnidirectionally. Digital agribusiness is changing the requirements for transportation to improve production efficiency, achieve greater transparency and control over supply chains, and reduce the impact of negative external factors resulting from specific logistics activities. The article reflects the relationship between logistics and strategic management of agricultural production in achieving and increasing the competitiveness of the agri-food sector of the domestic economy. Digitization processes require special strategic planning in the agro-industrial complex, business process reengineering in order, on the one hand, to avoid social tensions, and on the other hand, to promote the development of a logistics system focused on improving consumer value chains and protecting environmental welfare. Logistics integration, shared by agro-food, transport companies, retail chains, involves close coordination of various logistics activities along the production infrastructure chain in order to harmonize the optimization of material and financial flows, taking into account customer requirements, thereby increasing reliability and speed of response to market requirements.
Authors: Telegina ZHanna Anatolevna, Tiugai Konstantin Leonidovich