ADAPTATION OF ENTREPRENEURS OF THE AGRICULTURAL SECTOR TO MARKET CHALLENGES

DOI 10.32651/228-28

Issue № 8, 2022, article № 5, pages 28-32

Section: Problems of efficient management

Language: Russian

Original language title: АДАПТАЦИЯ ПРЕДПРИНИМАТЕЛЕЙ АГРАРНОГО СЕКТОРА К ВЫЗОВАМ РЫНКА

Keywords: ADAPTATION, AGRICULTURAL ENTREPRENEURSHIP, MARKET ENVIRONMENT, ADAPTATION MECHANISM

Abstract: The article considers the adaptive capabilities of the economic entities of agricultural entrepreneurship of the Tambov region to new market challenges. The characteristic of the adaptation mechanism providing organizational and resource processes of adaptation of the economic system to changes in the internal and external market environment is given. The results of a questionnaire survey of entrepreneurs of the agricultural sector of the Tambov region in order to find out their adaptive potential are presented. It was concluded that despite the multi-channel nature of product sales, the majority of respondents sell their products through intermediaries; respondent enterprises have little participation in government support programs; network trading conditions are neither acceptable nor favourable to the majority of respondents; the level of introduction of digital technologies into production is very low.

Authors: Abriandina Viktoriia Viktorovna