MODELING OF THE FORMATION OF A DIGITAL PLATFORM FOR MANAGING THE AGRO-INDUSTRIAL COMPLEX

DOI 10.32651/227-83

Issue № 7, 2022, article № 14, pages 83-90

Section: DIGITALIZATION IN THE AGRO-INDUSTRIAL COMPLEX

Language: Russian

Original language title: МОДЕЛИРОВАНИЕ ФОРМИРОВАНИЯ ЦИФРОВОЙ ПЛАТФОРМЫ УПРАВЛЕНИЯ АПК

Keywords: DIGITAL PLATFORM FOR MANAGING THE AGRO-INDUSTRIAL COMPLEX, MATHEMATICAL MODEL, DIGITAL STANDARDS, PRIMARY ACCOUNTING

Abstract: In the work from the system positions, the problems of the formation of digital platforms for the agro-industrial complex are considered. It is shown that the ambiguity and uncertainty of the concept of a digital platform leads to the blurring and confusion of the scientific systematic approach to the digitalization of the management of the agro-industrial complex, as well as to a huge number of options for the development of this process, which prevents the fulfilment of the main requirement of the digital economy - the integration of data and algorithms, reflecting the two main principles of transition from the stage of informatization of economic management to the stage of its digital transformation: the formation of a rational data management structure with the widespread integration of their disparate elements into a single system based on the developed digital standards and rethinking of the technology and organization of production management. The lack of a scientific classification of digital platforms leads to the determinology of their concept, when many in the country understand the digital economy as new forms of payments and communication with consumers, but not new forms of management and economic relations. Therefore, on the basis of clustering and analysis of the evolutionary development of informatization tools, an original definition of a digital platform is given and criteria are proposed for creating, based on mathematical and ontological models of their formation and representing the unity of cloud digital subplatforms that reflect digital standards: a subplatform for collecting, storing and integrating operational primary accounting information all enterprises in a single database; technological accounting subplatform; subplatform of data processing algorithms. For the agro-industrial complex, the facts of the applicability of a single digital production management platform are given. It is shown that in this case the greatest efficiency of digitalization of production will be achieved, since information becomes available to enterprises of all sizes. The general introduction of it into the value chains of products with the participation of different industries makes it possible to move to a new type of production relations: to direct sales, in which the manufacturer identifies the end consumer, the volume and structure of his demand.

Authors: Medennikov Viktor Ivanovich