DEVELOPMENT OF CONSUMER COOPERATION IN RURAL INFRASTRUCTURE IN MODERN CONDITIONS OF DIGITALIZATION OF ECONOMY

DOI 10.32651/222-69

Issue № 2, 2022, article № 12, pages 69-73

Section: Cooperation and integration

Language: Russian

Original language title: РАЗВИТИЕ ПОТРЕБИТЕЛЬСКОЙ КООПЕРАЦИИ В ИНФРАСТРУКТУРЕ СЕЛА В СОВРЕМЕННЫХ УСЛОВИЯХ ЦИФРОВИЗАЦИИ ЭКОНОМИКИ

Keywords: DIGITALIZATION, INFORMATIZATION, CONSUMER COOPERATION, PROCUREMENT ACTIVITIES, CATERING, RETAIL TRADE, DIGITALIZATION OF EDUCATION

Abstract: The article presents the characteristics of the development of the system of consumer cooperation of Russia in the conditions of the introduction of digitalization in the country's economy, shows the significance of consumer cooperation in the development of rural areas. In the Russian consumer cooperation system, digitalization and informatization connect all organizations and organizational structures in the field of logistics promotion of goods. Digital technologies monitor the progress of product purchases. In the context of the pandemic, many enterprises were able to restructure their activities, switch to delivering their products to customers' addresses, and organized visiting and Internet trade. Innovations should be introduced into consumer cooperation: the digital service "Cooperative Online" in the Sber system; digitalization of education in cooperative educational institutions. The introduction of digital technologies will lead to the creation of new business models.

Authors: Sabirova Zulfiia Ziaudatovna