CALCULATION OF THE MARKET POTENTIAL OF EGGS AND THEIR PRODUCTS
DOI 10.32651/216-93
Issue № 6, 2021, article № 14, pages 93-99
Section: Problems of agroeconomic researches
Language: Russian
Original language title: РАСЧЕТ ВЕЛИЧИНЫ РЫНОЧНОГО ПОТЕНЦИАЛА ЯИЦ И ПРОДУКТОВ ИХ ПЕРЕРАБОТКИ
Keywords: MARKET POTENTIAL, POULTRY, EGGS AND EGG PRODUCTS, EXPORT, IMPORT, DEEP PROCESSING OF EGGS, BY-PRODUCTS, RELATED PRODUCTS, ASSESSMENT OF MARKET POTENTIAL
Abstract: Egg and egg products are indispensable in the list of necessary products in the consumer basket. Analytics of their sales, exports and imports show the presence of directions for expanding the market potential of this target segment both in domestic and foreign markets. Possible niches to expand the market for eggs and their processed products include an increase in their production in regions with low self-sufficiency, consumption of eggs and egg products per capita, approaching the leading countries, and increased emphasis on obtaining products from different types of agricultural poultry, development of functional egg with specified properties and organic with corresponding requirements of their production and implementation. Based on the results of the analysis, a scheme was developed to expand the market potential of eggs and their processed products with the calculation of their forecast values both in breeding and in other sub-sectors of poultry farming. Algorithms have been developed to calculate the market potential of the main, accompanying and block products, depending on the hierarchical level of their receipt by business entities of the industry. An information map of the value of the market potential of the main, accompanying and by-products is given, which is universal in nature for other sectors of animal husbandry.
Authors: Roiter Liia Moiseevna, Eremeeva Nadezhda Aleksandrovna, Vedenkina Irina Vladimirovna, Akopian Amaiak Grigorvich