EGG MARKET CONJUNCTURE AND ITS PROSPECTS

DOI 10.32651/213-71

Issue № 3, 2021, article № 13, pages 71-77

Section: Agrofood market

Language: Russian

Original language title: КОНЪЮНКТУРА РЫНКА ЯИЦ И ЕГО ПЕРСПЕКТИВЫ

Keywords: POULTRY FARMING, EGG AND EGG PRODUCTS MARKET, EXPORT, IMPORT, SELF-SUFFICIENCY, PRICE DISPARITY, MONOPOLIZATION, PROCESSING

Abstract: The leading positions of the poultry industry are due to the presence of the aggregate innovative potential in the field of keeping, growing, feeding and producing the corresponding products. However, it is not fully used, which has an impact on the conquest of the relevant target markets. Research of the market of eggs and products of their processing from the standpoint of self-sufficiency by region, as well as its export potential, indicates the presence of target niches and mechanisms for filling them. The analytics of the assortment portfolio of the target egg market is presented, with an emphasis on the need to process them in much larger volumes. These conclusions are also confirmed by the results of analytics and the calculation of the market conditions index. The systematization of the results of the analytical study made it possible to identify the main prospects for the development of the market of eggs and products of its processing until 2030. These include the equalization of egg consumption between regions, an increase in egg export volumes, an increase in the consumption rate of eggs and egg products in accordance with the leading countries in consumption, an increase in the production of organic products and products with desired properties, an increase in the market share of eggs and their processing products from other types of poultry. This strategy for the development of the market of eggs and their processing products will allow both domestic producers and the state to orientate themselves in the volume of capital investments in the further development of the industry.

Authors: Roiter Liia Moiseevna, Eremeeva Nadezhda Aleksandrovna, Vedenkina Irina Vladimirovna