FUNCTIONS OF THE DIGITAL TRANSFORMATION MECHANISM OF AGRICULTURAL PRODUCERS

DOI 10.32651/213-7

Issue № 3, 2021, article № 2, pages 7-13

Section: Program-target management of development of agricultural production

Language: Russian

Original language title: ФУНКЦИИ МЕХАНИЗМА ЦИФРОВОЙ ТРАНСФОРМАЦИИ СЕЛЬСКОХОЗЯЙСТВЕННЫХ ПРОИЗВОДИТЕЛЕЙ

Keywords: DIGITAL DEVELOPMENT, DIGITAL TRANSFORMATION, MECHANISM, FUNCTIONS OF THE MECHANISM, BARRIERS FOR DEVELOPMENT

Abstract: Digital transformation as a promising direction for modernizing the technical and technological base of economic systems is an object of strategic management and requires the formation of special mechanisms focused on solving the problems of digital development. It is proposed to understand the mechanism of digital transformation of agricultural producers as a set of structural and functional elements that ensure the initiation of digitalization processes of business entities and their management within the framework of the implementation of their digital development strategy. This mechanism is supposed to provide the ability to focus on various strategies and models of digitalization, due to the significant differentiation of entities in terms of the level of informatization of production and management processes and the possibilities of adequate financial support for digital transformation processes and allowing digital development within several scenarios of fragmented or complex digitalization. The main functions of the digital transformation mechanism are proposed to be considered in the context of three groups: preparation for digital transformation, its planning, and regulation. The radical nature of the digital transformation processes and the depth of their penetration into all spheres of human life objectively determine the emergence of certain difficulties in their initiation, manifested in the presence of various kinds of barriers. The assessment of the impact of the barriers limiting the possibility of mass implementation of digital technologies in the activities of agricultural producers was carried out based on the results of a survey among the managers and specialists of integrated agro-industrial formations and agricultural organizations, as well as the heads of peasant (farmer) enterprises in the Voronezh region, which made it possible to focus on those elements and functions of the digital transformation mechanism, which are associated with solving the problems of digital development, which have the status of a barrier.

Authors: ZHukova Marina Aleksandrovna, Ulezko Andrei Valerevich, Reimer Valerii Viktorovich