METHODOLOGY FOR IMPROVING STRATEGIC TOOLS FOR MANAGING THE COMPETITIVENESS OF THE MEAT INDUSTRY IN THE REGION

DOI 10.32651/212-59

Issue № 2, 2021, article № 9, pages 59-65

Section: Agrofood market

Language: Russian

Original language title: МЕТОДИКА СОВЕРШЕНСТВОВАНИЯ СТРАТЕГИЧЕСКИХ ИНСТРУМЕНТОВ УПРАВЛЕНИЯ КОНКУРЕНТОСПОСОБНОСТЬЮ МЯСНОЙ ОТРАСЛИ РЕГИОНА

Keywords: MEAT INDUSTRY, REGIONAL AUTHORITIES, LOCAL PRODUCERS, COMPETITION, COMPETITIVENESS, COMPETITIVENESS MANAGEMENT TOOLS, GOVERNMENT SUPPORT MEASURES, COMPETITIVENESS FACTORS, CONSUMER MARKET

Abstract: The article substantiates the methodology for improving strategic instruments for managing the competitiveness of the region’s meat industry, and shows the need to coordinate these tools with the competitive strategies of local producers. The methodology is based on the construction of a model based on a description of the state of competition in the region’s meat market and an assessment of the competitiveness factors of the meat industry. When constructing the model, the institutions that make up the meat industry, as well as industry boundaries are described, and the state of competition is assessed. Together with an analysis of the strategic tools used by the regional authorities to manage the competitiveness of the regional meat industry, this stage allows us to describe the mechanisms of competition between producers in the regional market. The subsequent analysis is aimed at matching each of the factors of the competitiveness of the meat industry and the variables used to manage it. Based on these variables, in accordance with the condition for the reliability of the estimates obtained, a model is constructed that describes the relationship between the competitiveness of the meat industry and the factors and tools for its support. It also substantiates the need to evaluate the effectiveness of strategic instruments for managing the competitiveness of the regional meat industry.

Authors: Slobozhanin Dmitrii Mikhailovich