METHODS OF OPTIMIZATION OF AGRICULTURAL PRODUCTS MARKETING PROCESS

DOI 10.32651/205-88

Issue № 5, 2020, article № 16, pages 88-92

Section: Problems of agroeconomic researches

Language: Russian

Original language title: МЕТОДЫ ОПТИМИЗАЦИИ ПРОЦЕССА СБЫТА СЕЛЬХОЗПРОДУКЦИИ ФЕРМЕРСКИХ ХОЗЯЙСТВ

Keywords: DISTRIBUTION SYSTEM, FARMING, AGRICULTURAL PRODUCTS, LOGISTICS DISTRIBUTION CENTRE, CLUSTER, INFORMATION AND LOGISTICS TECHNOLOGIES, AGRICULTURAL COOPERATION, INTEGRATION, OPTIMIZATION

Abstract: This article deals with the use of optimization logistics techniques to solve existing problems in farm distribution systems, such as high production costs, including logistics costs; barriers to market entry by large network companies; a large share of revenues from the sale of agricultural products in the sphere of intermediaries, who carry out services on packaging, delivery, storage, processing; the high share of agricultural imports; low use of information technology; low usage of marketing tools; outdated material and technical base, etc. As optimization methods for partial solution of voiced problems are proposed: formation of integrated cluster structures; further implementation of the departmental target programme "On the development of agricultural cooperation for the period up to 2030"; restriction of import of agricultural products of foreign production; establishment of logistics distribution centres; introduction of modern information and logistics technologies; complete or partial mechanization of the production process; selling farmers 'products in agricultural markets; development of cooperation between agricultural producers; outsourcing - use of third-party operator services. The use of these optimization methods will allow building a modern system of operational management of agricultural products marketing, significantly reduce the cost of produced products and increase their competitiveness in the market.

Authors: Tod Natalia Aleksandrovna