MARKET POTENTIAL OF POULTRY MEAT

DOI 10.32651/203-69

Issue № 3, 2020, article № 13, pages 69-79

Section: Agrofood market

Language: Russian

Original language title: РЫНОЧНЫЙ ПОТЕНЦИАЛ МЯСА ПТИЦЫ

Keywords: POULTRY FARMING, MARKET POTENTIAL, POULTRY MEAT, IMPORT, EXPORT, SELF-SUFFICIENCY, RANGE OF MEAT PRODUCTS, MARKET NICHES OF POULTRY MEAT

Abstract: The development of the market potential of the poultry meat market should be considered within the framework of modern trends in the dynamics of meat poultry farming with a focus on its commodity production. The comparative aspect of domestic and world poultry meat production is capable of identifying not only internal, but also external reserves for its expansion. Analysis of formation of poultry meat resources, dynamics of its production and consumption, self-provision of poultry meat in terms of regions, geography of import and export supplies made it possible to identify the main directions of development of market potential and filling of promising niches of this segment. The main directions of development of market potential of poultry meat are highlighted: growth of domestic market of poultry meat, due to uneven self-sufficiency by regions and lag from world leaders in consumption of poultry meat; To increase export potential both by expanding its geography and by producing quality and competitive products; Diversification of the range by increasing the production of alternative poultry meat; Increasing the volume of functional and organic products in the enterprise; Increasing specific weight of poultry meat processing products with high added value.

Authors: Roiter Liia Moiseevna, Eremeeva Nadezhda Aleksandrovna, Pavlova Irina Mikhailovna