A CURRENT STATE OF THE MARKET OF MILK IN CONSUMER COOPERATION OF RUSSIA

Issue № 8, 2015, article № 8, pages 51-56

Section: Cooperation and integration

Language: Russian

Original language title: СОВРЕМЕННОЕ СОСТОЯНИЕ РЫНКА МОЛОКА В ПОТРЕБИТЕЛЬСКОЙ КООПЕРАЦИИ РОССИИ

Keywords: CONSUMER COOPERATION, INDUSTRIAL INFRASTRUCTURE, MARKET OF MILK AND MILK PRODUCTS, PURCHASING AND MARKETING ACTIVITIES, MATERIAL AND TECHNICAL BASE

Abstract: The wholesale and retail trade, public catering and purchases of agricultural production remain the main kinds of activity of consumer cooperation. The article analyzes the state of the market milk production infrastructure for its storage, processing, and implementation in a system of consumer cooperatives. The conclusion is drawn that in recent years the considerable part of the consumer unions didn't recover from crisis and couldn't reach volumes of 2009 regarding milk purchases. Authors offer ways of recovery from the crisis of procuring branch of consumer cooperation: it is necessary to restore a network of procuring points in rural areas, to expand purchases of production by the rural shops operating according to the scheme "shop storage place" to optimize organizational structure, to carry out work on new construction, restoration and modernization of material base. It is necessary to look for financing sources, to apply non-standard decisions, to introduce new forms of public-private partnership.

Authors: Ryzhkova Svetlana Mitrofanovna, Gasanova KHatimat Nabievna, Kruchinina Valentina Mitrofanovna, Silko Elena Anatolevna, Porfirov Pavel Aleksandrovich