STIMULATION OF AGRICULTURAL PRODUCTION IN THE MELIORATORY PARK

DOI 10.32651/201-34

Issue № 1, 2020, article № 6, pages 34-39

Section: Agrofood market

Language: Russian

Original language title: СТИМУЛИРОВАНИЕ ПРОИЗВОДСТВА СЕЛЬСКОХОЗЯЙСТВЕННОЙ ПРОДУКЦИИ В МЕЛИОРАТИВНОМ ПАРКЕ

Keywords: LAND RECLAMATION, LAND RECLAMATION PARK, PUBLIC-PRIVATE PARTNERSHIP, AGRICULTURAL COMMODITY PRODUCER, EXCHANGE PRICE, SOYBEANS, BUSINESS MODEL CANVAS, MECHANISM FOR STIMULATING

Abstract: The aim of the work was to develop mechanism for stimulating the production of agricultural commodities which can be sold through commodity exchange. The mechanism can be implemented in operation of land reclamation park (LRP) functioned on the base of public private partnership. As a result of the study the exchange prices of agricultural commodities and market prerequisites for stimulating production of soybeans in Russian Federation were analyzed. Based on the analysis, stimulating mechanism for producing in LRP agricultural commodities which have export potential was proposed. To disclose the main issues of the stimulating mechanism of soybeans production in LRP a business model Canvas was developed including key partners of LRP participating in implementation of mechanism proposed. Among key partners there are authorities, banking institutions, administrations of land reclamation and agricultural water supply, scientific research institutions, companies selling seeds, plant protection products, fertilizers, machinery, vehicles. The main value proposition was formulated, which is to provide marketing services for selling agricultural products and the technology for soybeans growing. According the technology, soybeans yield has to be higher than 2.18 t/ha; profitability – 40 ‰; cost price – 11504 roubles per ton. Adjusted for historical data of exchange indices, purchasing price of soybeans has to be equal of 16105 roubles per ton. Key resources in the developing model are the personnel who are knowledgeable in soybeans growing technology, characteristics of materials used in the technology, specifics of interacting with the key partners, and logistics. Availability of communication means and provision with storage facilities are considered also important.

Authors: SHCHedrin Viacheslav Nikolaevich, Voevodin Oleg Vladimirovich, Voevodina Lidiia Anatolevna