RESTRICTIONS AND POSSIBILITIES OF GROWTH OF MILK AND DAIRY PRODUCTS CONSUMPTION BY LOW-INCOME CATEGORIES OF CITIZENS IN THE CONDITIONS OF METROPOLIS

DOI 10.32651/1912-93

Issue № 12, 2019, article № 15, pages 93-99

Section: Agrofood market

Language: Russian

Original language title: ОГРАНИЧЕНИЯ И ВОЗМОЖНОСТИ РОСТА ПОТРЕБЛЕНИЯ МОЛОКА И МОЛОЧНЫХ ПРОДУКТОВ МАЛООБЕСПЕЧЕННЫМИ КАТЕГОРИЯМИ ГРАЖДАН В УСЛОВИЯХ МЕГАПОЛИСА

Keywords: CASH INCOME AND EXPENSES OF THE POPULATION, CONSUMER PRICE INDEX, MILK PRODUCTION

Abstract: The study is aimed at solving the most important socio-economic problem-the preservation and promotion of health of low-income family members. The relevance of the study is predetermined by the General trend of reducing the average disposable income of residents of the city of St. Petersburg, the growth of the price index for milk and a number of dairy products, the reduction of milk consumption per capita, which is most acutely reflected in the socially vulnerable segments of the population. The aim of the study is to assess the factors that limit or contribute to an increase in the consumption of milk and dairy products by low-income categories of citizens living in a large metropolis. The study is based on the analysis of trends in income of the population of the city by decile groups, consumer price indices in the food market of St. Petersburg, the structure of consumer spending of families. It is revealed that since 2016 the growth rate of per capita income of the population and the average size of accrued pensions lag behind the index of consumer prices for milk and dairy products. On the basis of comparison of the index of consumer prices for milk and dairy products with the growth rate of cash incomes of the population by decile groups, it is shown how consumer preferences of citizens vary. The results of the questionnaire survey of St. Petersburg residents, reflecting their motivational attitudes to the growth of consumption of milk and dairy products of the city, as well as limiting its causes, are summarized. Measures to solve the problem of under consumption of milk and dairy products in the megalopolis are considered.

Authors: Nikonova Natalia Aleksandrovna