PROMISING DIRECTIONS OF DEVELOPMENT OF RUSSIAN MEAT EXPORTS

DOI 10.32651/1912-69

Issue № 12, 2019, article № 12, pages 69-76

Section: Agrofood market

Language: Russian

Original language title: ПЕРСПЕКТИВНЫЕ НАПРАВЛЕНИЯ РАЗВИТИЯ РОССИЙСКОГО ЭКСПОРТА МЯСА

Keywords: SWOT-АНАЛИЗ, EXPORT, MEAT AND MEAT PRODUCTS, STATE SUPPORT, SWOT- ANALYSIS, PRICE, CONSUMPTION

Abstract: Russia is focused on realizing the export potential of the agricultural sector. Therefore, in recent years, changes have occurred in government support for the industry and areas of activity of agri-food companies. According to world forecasts, an increase in consumption of all types of meat is expected, especially in developing countries. Therefore, the possibility of expanding markets requires further development of the meat industry. In this regard, an analysis of global demand, supply and meat prices has been carried out. A detailed structure of Russian exports is presented. It was revealed that the largest share falls on poultry meat, pork, lamb and offal. Export geography has been analyzed and key strategic areas identified - the markets of Asia and Africa. In addition, export within the framework of the Eurasian Economic Union is of particular importance, with which trade accounts for about 15‰ of world meat supplies. Export support institutions are revealed. The SWOT - analysis was used to identify bottlenecks and competitive advantages of meat exports. Generalized recommendations are given for the further development of meat exports.

Authors: KHairullina Olga Ivanovna