CONCEPTUAL MODEL OF RELATIONSHIPS OF INDUSTRY ENTITIES IN POULTRY PRODUCTION

DOI 10.32651/1910-36

Issue № 10, 2019, article № 7, pages 36-41

Section: Agrofood market

Language: Russian

Original language title: КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ ВЗАИМОСВЯЗЕЙ СУБЪЕКТОВ ОТРАСЛИ ПРИ ПРОИЗВОДСТВЕ ПТИЦЕВОДЧЕСКОЙ ПРОДУКЦИИ

Keywords: POULTRY FARMING, MARKET POTENTIAL, IMPORT, EXPORT, MARKET, MODEL, ASSORTMENT PORTFOLIO, INDUSTRY ENTITIES, POULTRY PRODUCTS

Abstract: One of the key factors in improving the efficiency of the industry is the maximum realization of the market potential of poultry products. Systematization of theoretical developments and practical materials on the topic under study indicates the absence in the industry of logically structured visualized models of the market potential of poultry products, taking into account the interconnections of the relevant entities in production. In the process, an analysis of the development trends of the industry, its assortment portfolio, theoretical aspects of the construction of the indicated models is given. The developed models of the market potential of poultry products (main, accompanying, processing, and secondary) can be partly promising, as their information field allows us to identify the potential for the market potential of the corresponding products and make correct management decisions to build them.

Authors: Eremeeva Nadezhda Aleksandrovna, Roiter Liia Moiseevna