COOPERATIVE FORMS OF SALES OF PRODUCTS BY AGRICULTURAL PRODUCERS

DOI 10.32651/195-95

Issue № 5, 2019, article № 15, pages 95-101

Section: Cooperation and integration

Language: Russian

Original language title: КООПЕРАТИВНЫЕ ФОРМЫ СБЫТА ПРОДУКЦИИ СЕЛЬСКОХОЗЯЙСТВЕННЫМИ ПРОИЗВОДИТЕЛЯМИ

Keywords: VERTICAL COOPERATIVES, COOPERATIVE MARKETS, PURCHASING AND MARKETING COOPERATIVE, COOPERATIVE WITH AUCTION SALE

Abstract: The paper analyzes the system of agricultural products sales in Russia and product movement from the field to final consumers. The main purpose of the paper is to identify the alternative forms of this process using comparative analysis method by some important characteristics: simplicity of the process, mass coverage of producers, speed of movement, level of costs, role of producers in the formation of sales and consumer prices. Cooperative formations are considered as alternative forms, which provide the basis of the sales system of agricultural and finished food products in developed countries but are still used to a limited extent in Russia. The paper shows some reasons for underestimation of the role of cooperative forms in Russia, negative consequences of it and provides some proposals how to revitalize the approach of cooperative forms in Russia. The paper focuses on the priority of vertical principle of cooperative formation, including the final stage of the movement of products to consumers, which is retail. The paper recommends a new cooperative form of product sales for Russia, which is a cooperative with auction sales. The wider use of cooperative forms will allow agricultural producers, especially small ones, to free up a significant amount of time, reduce the cost of implementation procedure and, which is most importantly, achieve a deserved share of value added due to the effect obtained at all stages of the cycle.

Authors: KHaritonov Nikolai Stepanovich