STRATEGY OF DEVELOPMENT OF THE MARKET OF ORGANIC AGRICULTURAL PRODUCTS IN RUSSIA

DOI 10.32651/2070-0288-2018-12-28-34

Issue № 12, 2018, article № 5, pages 28-34

Section: Program-target management of development of agricultural production

Language: Russian

Original language title: СТРАТЕГИЯ РАЗВИТИЯ РЫНКА ПРОДУКЦИИ ОРГАНИЧЕСКОГО СЕЛЬСКОГО ХОЗЯЙСТВА РОССИИ

Keywords: ORGANIC PRODUCTION, ORGANIC PRODUCTS MARKET, STRATEGY, STRATEGIC PLANNING, MARKET MANAGEMENT

Abstract: In Russia, organic agriculture is finding more and more supporters, however, due to the later development of the organic market; the country is lagging behind in production and consumption from many countries of the world. Russia has no strategy for the development of organic agriculture and markets for organic products. Since domestic organic production is a young sector of the economy, strategic planning and management of organic product markets is important at the level of the country and regions, as well as at the level of individual organizations that have decided to engage in the production of organic products. The authors summarized the views of individual scientists dealing with the problems of strategic planning, and also conducted an analysis of the domestic legal framework relating to strategies in various sectors of the economy of Russia and its regions, using general scientific research methods: analogy and abstraction, induction and deduction, analysis and synthesis, synthesis and comparison. When developing a strategy for developing the market for organic products in Russia, it is necessary to lay the foundation for the balanced development of the sector, taking into account the expected national and world production and consumption. In the article, the authors propose to support the development of the organic production sector in four main strategic areas: 1) efficient and sustainable organic institutions; 2) communication and promotion; 3) promoting innovation; 4) a favourable political environment. The study concluded that only a coherent policy based on a clear strategy can give impetus to the rapid development of the organic sector in Russia.

Authors: Ryzhkova Svetlana Mitrofanovna, Kruchinina Valentina Mitrofanovna, Gasanova KHatimat Nabievna, Semenov Aleksandr Vladimirovich