Protection of a regional product in the eu and russia

DOI 10.32651/2070-0288-2018-11-123-128

Issue № 11, 2018, article № 18, pages 123-128

Language: Russian

Original language title: ЗАЩИТА РЕГИОНАЛЬНОГО ПРОДУКТА В ЕС И РОССИИ

Keywords: RUSSIA, THE EU, RURAL AREAS, REGION, GEOGRAPHICAL INDICATION, THE NAME OF PLACE OF PRODUCT ORIGIN, QUALITY MARKS AND MARKS OF ORIGIN, TERROIR, REGIONAL PRODUCT

Abstract: Globalization of the world economy can result in losing the product identity. Therefore, many researchers focus on protection of regional products. Russia is not the exception where the Government takes specific measures in order to protect products identity. Recently, the Federal Law “On trademarks, service marks and names of product origin” was endorsed and amendments on introducing the notion “Geographical indication” were accepted by the State Duma. The Ministry of Agriculture of Russia designed the project draft on developing the regional products; the responsibility of regional Heads to find the original regional product in the corresponding areas. Otherwise, many complicated aspects and unsolved questions prevent the system to work efficiently. The European Union is experienced in protection of regional products as there is a system which guarantees quality, identity and origin of a product; the regulatory system supports producers, helps consumers to choose products of good quality system and influences regional development but keeps its individual features and attracts tourists. The paper explores the experience of the EU and Russia in protection of regional products. The authors highlight the advantages and disadvantages of the current system. They describe the ways to improve protection of regional products in Russia considering EU experience. The authors used such research methods as observation, comparative analysis, synthesis, classification, making parallels and generalization.

Authors: Vorontsova Natalia Vasilevna, SHmidt Liubov Viktorovna