THE DIRECTIONS OF INFORMATIZATION OF SUPPLYING AND MARKETING ACTIVITY IN AGRICULTURE

Issue № 5, 2017, article № 5, pages 24-30

Section: Problems of efficient management

Language: Russian

Original language title: НАПРАВЛЕНИЯ ИНФОРМАТИЗАЦИИ СНАБЖЕНЧЕСКО-СБЫТОВОЙ ДЕЯТЕЛЬНОСТИ В СЕЛЬСКОМ ХОЗЯЙСТВЕ

Keywords: INFORMATIZATION, INFORMATION INFRASTRUCTURE, UNIFIED INFORMATION SPACE, SUPPLY AND MARKETING ACTIVITIY, AGRICULTURE

Abstract: Informatization is considered as an organizational process connected with creation of some optimal conditions for satisfaction of users’ information needs through the formation of the necessary information resources and providing access to them. The strategic goal of informatization is to develop an information support system of management processes, which is adequate to the information needs of the management subject. The basic element of the information management system is an information infrastructure consisting of some technical means and communication channels. These means provide realization of the particular procedures and let effectively implement the specific information tasks. There are some key objectives relating to the organization control supply and marketing activity: the tasks determining the requirements and substantiation of the amount of commodity products; the tasks accounting and controlling of business transactions connected with the resources acquisition and products sales; the formation of the information fund on the basis of markets monitoring and their marketing research; the optimization of document flow with contractors and the transition to the electronic document management. The priority directions of informatization of supply and marketing activity are: the development of information infrastructure, the automation of planning processes, the automation of accounting and control, the formation of the marketing information fund, the introduction of system of electronic document circulation, the integration level increase into a single information space. The nature of informatization of supply and marketing activity can be reduced to the formation and development of the system of informational support. The computerization of the supply and marketing activity should be carried out in the framework of a unified informatization policy of the management of the economic entity’s development. The informatization policy is realized through the selection of the model type of the business entity’s informatization: models of the integrated one, models of the partial (functional) one, outsourcing functions of information support models.

Authors: Koretskii Pavel Borisovich, Ulezko Andrei Valerevich