MOTIVATION OF DOMESTIC MANUFACTURERS OF AGRICULTURAL MACHINERY IN THE CONDITIONS OF IMPORT SUBSTITUTION

Issue № 10, 2016, article № 2, pages 10-17

Section: Program-target management of development of agricultural production

Language: Russian

Original language title: МОТИВАЦИЯ ОТЕЧЕСТВЕННЫХ ПРОИЗВОДИТЕЛЕЙ СЕЛЬСКОХОЗЯЙСТВЕННОЙ ТЕХНИКИ В УСЛОВИЯХ ИМПОРТОЗАМЕЩЕНИЯ

Keywords: AGRICULTURAL ENGINEERING, MULTINATIONAL CORPORATIONS, IMPORT SUBSTITUTION, INNOVATION, MODULAR APPROACH

Abstract: The article is devoted to the review of the domestic market of agricultural machinery and transformations, the caused import deliveries which have happened in recent years under the influence of the problems connected with transition to the market relations. Relevance of application of marketing at interaction of the enterprises of producers of agricultural machinery and its consumers in the conditions of import substitution is considered. For overcoming global competitive factors of the external environment the priority directions connected with development of domestic agricultural engineering industry as new form of cooperation of equipment manufacturers and her consumers in the conditions of external restrictive measures are offered. Possibilities of interchange ability of components of machine-technical production in the course of her designing and use with application of modular approach are analyzed. The long-term trend of development of domestic agriculture has to be based on use of high-performance and highly profitable technologies.

Authors: Bogoviz Aleksei Valentinovich, Burmistrova Irina Konstantinovna, Kublin Igor Mikhailovich, Saninskii Sergei Aleksandrovich, Tiniakova Viktoriia Ivanovna