IMPROVEMENT OF THE SYSTEM OF SALES IN THE AGRICULTURAL CONSUMER COOPERATIVE

Issue № 10, 2013, article № 7, pages 46-51

Section: Cooperation and integration

Language: Russian

Original language title: СОВЕРШЕНСТВОВАНИЕ СИСТЕМЫ СБЫТА В СЕЛЬСКОХОЗЯЙСТВЕННОМ ПОТРЕБИТЕЛЬСКОМ КООПЕРАТИВЕ

Keywords: CONSUMER COOPERATIVE, DISTRIBUTION SYSTEM, SALES CHANNELS, ECONOMIC EFFICIENCY

Abstract: For example Vavozhskiy district of the Udmurtian Republic considered the possibility of creating sales of consumer cooperative. Solved the problem of optimization of sales of agricultural products through the distribution channels. Proposed measures to improve sales of agricultural produce, improvement on the basis of the financial results of work. The total economic effect is expressed in receiving additional profit in the amount of 69,47 million rubles, profitability will increase from 29,4‰ to 38.3‰. Each of the enterprises comprising the cooperative, will receive additional profit. The greater the share of economy participation in the work of the cooperative, the higher is the efficiency of its economic activity. The insertion in the Treaty of the proposed conditions of payment (change of rates depending on the term) will increase the efficiency of sales. Create sales of consumer cooperatives will allow agricultural producers to strengthen their market position.

Authors: Fedorova Natalia Petrovna, Azimova Natalia Vladimirovna